Evaluation

For our evaluation of our music video, we have to base it on these four questions.

1.In what ways does your media product use, develop or challenge forms and conventions of real media products? (practice answers for actual evaluation)
- Our music video tries to use the regular forms and conventions of real media products by using a reference to the golden age of Hollywood with the idea of intertextuality towards Wizard of Oz as at the start of both pieces it starts in black and white but changes to colour. 
- Also anther way in which our media piece is intertextual with Wizard of Oz as at the end of the piece, the main character wake up as if the whole production was a dream which is also at the end of Wizard of Oz.
- Our media piece develops the generic music video convention of having performance shots within the piece however, it could challenge this convention by having the idea of one of the characters performing with the instruments.
-Can use Roland Barthes narrative theory of open texts which can apply to our media production, as our production doesn't have a clear, straight forward story and there are lots of ways in which the video can be interpreted, for example, the story is never really resolved, which makes it seem as if it is more like real life as it is portraying the life of a hallucinating drug user, who has some sort of mental instability. You can gather different meanings and think about how this may end for Mr Brown, whether it is a happy ending or not. 

2. How effective is the combination of your main product and ancillary texts? (practice answers for actual evaluation)
-The combination of the main product and ancillary texts are very close as the main character that is in the music video is a primary source of what we put onto the poster and digipak.
- There are many different links within the pieces for example on some of the practice posters that we created are in a psychedelic way with the different colours showing how it links with the blatant drug use and the connotation of how the world around a drug user changes. 
- There is a link with the clothing and location between each of the pieces and always focuses on where the location usually what has been feature within the music video.

3. What have you learned from your audience feedback? (practice answers for actual evaluation)- We have learnt that we need to be able to edit our media production on the beat of the song so the music video will look more fluid and would have the real conventions of a music video like editing on the beat and fast paced shots.
- We have learnt that we can actually incorporate intertextual references and they actually make sense within the video as the feedback shows that the audience did understand the references that we meant to include into the video. 
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- We also learnt from the feedback that we included references that we didn't actually intend to add, for example, we had a reference to rock band Kiss where one of the characters licked the top of a guitar which may be a reference to rock bands in the 70s or 80s. 



4. How did you use different technologies in the construction and research, planning and evaluation stages?