Construction Update

Whilst in the construction stage of creating the music video, we have been starting to create different print pieces such as posters and digipaks. We have started to play around with some of the pictures we have taken in a photo shoot we did earlier on in the planning stage and by doing this it has allowed us to create a convergence with the music video, for example: The image below was one of the original pictures that was taken and has been changed using Corel Photo Paint to have a black and white effect.

Filming Feedback 2

Whilst we have been editing our media production, as a group we have tried to gain feedback from our peers about our music video. From the first feedback, we have been told to quicken the pace of the video and we have done this by using different jump cuts and fades on the beat of the song, so in the second feedback after the showing we were told that with the jump cuts that we have been used look as if they are out of place and that they do not seem to make sense, however, in the groups defence we have tried to edit the jump cuts to the beat, understandably with the criticism is that the beat cannot be heard but we have followed the advice of what they have said in the previous feedback session. As a group we have decided to look at our music video again and see how we can edit it to make it seem as if it has the conventions of a music video, but this may cause a problem as a member of our group is not able to come into college so we will have to try to decide with him in mind.

Feedback on first showing

To gain some feedback on our music video from our peers, we showed our music video to everyone and they gave us ideas on what to work on and what was good about the music video. The main criticism was the pace of the music video as there were many different shots which could be seen as being too slow for what could be seen as a convention of a music video. To be able to consolidate for this criticism, we have tried to use different conventions which may be seen in a music video, such as using jump cuts, this was an idea which could be used as it could be seen as a homage to Alfred Htichcock by using that technique in many thriller/horror films like Psycho.

Filming Update

In the past couple of weeks, the group has been edging closer to be finishing the music video to how we want it. We have been discussing what shots belong in each scene and how we can edit the production to make it look as what the animatc stroyboard is like, however, we have had to make some decisions in what shots are possible to do and what ones are not, for example, the cafe scene which was going to feature in the music video is now not going to be in it because it was very difficult to access a restaurant without having trouble from members of the public trying to be apart of the film or gaining permission to be able to use a restaurant to film. So instead of this scene, we have recycled some of the old footage whcih we thought we would not use and incorporate it into our production and use faster cuts to what we originally planned by getting feedback from our peers as they have been saying that the whole production has been quite slow in pace, including the chorus so we decided to use more fast paced cuts to represent certain scenes within the video as being quite fast paced. Througout the production, as a group we have tried to incorporate different technologies and converge different hardware to be able to gain a better idea of how we could complete the production, for example, for most of GCSE and AS level, we would have mostly use iMovie, a basic software program on an iMac, but now we have decided to use Final Cut Pro to be able to edit our music video as it gives us more opportunity to be able to change our production for the better, like at the beginning of the production we had decided to have a black and white scene at the beginning of the video but could not be done on iMovie but by using Final Cut it will allow us as a group to be able to do this idea.

Prezi update

I have put up a piece of presentation software which shows how different genres and groups who would like to see in a music video and I have paid particular attention to the rock and pop gernes which have many different strands of music like indie and dance.